Brand image, handled with intent.
So your work is presented consistently and with the standards it deserves.
You already understand the value of image
You invest in photography, PR, and a considered website because your work demands a certain standard of presentation. Yet that standard is difficult to maintain on Instagram.
Your projects are strong, but their presence there often feels inconsistent. The feed lacks cohesion and a clear point of view, and what appears online does not always reflect the level of thought behind your work.
This is not due to a lack of taste, but because sustaining a refined, brand-led presence requires more focus than you have space for. The result is a subtle disconnect between the quality of your work and how it is perceived.
I help interior design studios turn Instagram into a calm, consistent positioning asset — aligning perception, narrative, and presence with the level of their work.
Why work with me
Interior design is the field I am passionate about and the one I choose to focus on in my work. I understand the level of thought, investment, and restraint behind each project, and how important it is that this is reflected consistently online.
For the past two years, I have worked closely with interior designers to shape how their work is translated and presented on Instagram.
My background in branding, marketing, and communication, including a master’s degree from the University of Amsterdam, informs how I approach this work with clarity and intention.
Working with me means you can step away from Instagram, knowing your brand is handled with consistency, care, and a clear point of view. I take full responsibility for ensuring it is represented at the level your work deserves.
Product
A long-term Instagram partnership that ensures your digital presence reflects the true standard of your work.
Many interior design studios operate at an exceptional level, yet their Instagram presence does not always convey that same clarity and confidence. What appears online can feel slightly inconsistent, even when the work itself is not.
This partnership exists to bring alignment. Instagram becomes a calm, considered extension of your studio, reinforcing perception, credibility, and trust.
Projects are curated and presented with clarity, rhythm, and cohesion, so your presence feels deliberate and unmistakably reflective of the level at which you work.
Once monthly inputs are shared, everything is handled independently, allowing you to step away while remaining confident in how your work is represented.
Client Reviews
"We’ve always been incredibly proud of the precision and design quality behind our interior projects, but we reached a point where we wanted our online presence to truly match that same level of intention. Working with Elena has been a game-changer; she helped us find a brand voice and visual cohesion that finally feels like 'us.'
What really sets Elena apart is her eye for detail. There’s nothing generic or rushed about her process, every choice is thoughtful and strategic. She hasn't just helped us manage content; she’s elevated our entire brand representation to reflect the caliber of work we’re doing every day."
— Timothy Luhukay, Studio Océan “Elena has meant a great deal to Spirit of Yoga. With her eye for detail and strong sense of branding, she transformed our Instagram page into a professional and consistent whole that attracted new members. For us, it is important that people already feel online that everything is right and trustworthy. In a yoga studio, it’s all about calm, attention, and a high standard, and Elena knew exactly how to translate that into our Instagram presence. During the period she managed our page, we regularly received compliments on it, from both new members and our own teachers. That created a sense of pride throughout the entire team.
Elena worked carefully and independently and left us with clear guidelines to continue her design system. I can wholeheartedly recommend her to companies for whom branding is important and who want this to be clearly expressed.”
— Bianca Visser, Spirit of Yoga“Working with Elena brought a much clearer and more consistent presence to our Instagram profile. The way she introduced structure and planning created more overview and calm in how we show up online, making our content feel more intentional and professional.
Elena’s added value lies in her ability to translate a strong sense of beauty and purity into an Instagram presence that fits the interior design world. She helped us build a better understanding of what works and created a more professional impression of our brand.
I would recommend Elena to interior designers who are looking for more consistency, clarity, and a stronger overall presence on Instagram.”
— Anneke Lammertink, Vonder
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For interior design studios whose work already operates at a high level and whose Instagram presence should reflect the same standard. If brand image and consistency matter to you, this partnership supports exactly that.
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We begin with a clear onboarding and project handover. From there, I take full responsibility for maintaining your Instagram presence with structure, consistency, and care. Your involvement remains minimal, while your brand stays represented at the right level.
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No. The purpose of this partnership is to remove Instagram from your daily workload. Your work is translated and presented consistently, without requiring ongoing attention from you.
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I work exclusively with interior designers and approach Instagram as an extension of brand image, not as content output. The focus is on perception, consistency, and long-term positioning, handled with the same level of consideration as the work itself.